Little Caesars Pizza

Little Caesars made it's mark on the American Psyche with their introduction to the term "Pizza! Pizza!" The concept being that you get two pizzas for essentially the price of one (compared to their competition at that time). In order to keep the continued pressure on their rivals, Little Caesar's came up with a new marketing ploy called "Hot and Ready!" Why none of the other pizza joints tried this sooner is really surprising. We live in a fast food culture. A pizza that you can walk out the door with immediately was a concept just waiting to be tried.

One of Little Caesar's main competitors is Domino's, which delivers a higher quality pizza...but used to run substantially higher than Little Caesar's. Even Domino's has succumbed to the pressure to compete for the dough American's like to shell out on cheap pizza. Domino's rolled out a campaign similar to Hot and Ready in price, where you could but additional pizzas for five dollars each. This reminds me of another old marketing tactic from Pizza Hut...if you remember the "four buck, four bucks, four bucks..." marketing campaign they did several years ago.

An interesting note regarding the history of Domino's and Little Caesar's...Domino's is owned by Tom Monaghan, a Detroit area native who owned the Detroit Tigers when they won the World Series in 1984. The chain is based in Ann Arbor, Michigan but was started in my hometown of Ypsilanti, Michigan. Mike Ilitch started Little Casesar's in Garden City, Michigan, and purchased the Detroit Tiger's from his competitor, Tom Monaghan. Ilitch also owns the Detroit Red Wings, who have brought him much more happiness as an owner than the perennial under-achieving Tigers.

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